Your brand voice isn’t just what you say – it’s how you say it. It’s the personality of your business, the vibe your words give off when someone reads your website, emails, or social media posts.
And here’s the thing: the right voice doesn’t just sound nice – it builds trust, sparks connection, and makes your audience think, “Wow, they get me.”
But let’s be honest. In a crowded space filled with “optimal health” and “evidence-based solutions,” it can be hard to stand out.
That’s where your brand voice becomes your superpower.
When your messaging feels authentic, magic happens. Suddenly, you’re not just another practitioner trying to be heard. You’re relatable. Trustworthy.
The kind of person people want to follow, connect with, and, yes, book a consult with.
So, how do you uncover a brand voice that feels like you and inspires your audience to take action?
Let me walk you through a simple, step-by-step framework to help you discover your unique voice and infuse it into everything you write.
How To Discover Your Unique Brand Voice
Okay, so you’re sold on the whole “brand voice matters” thing – but now what?
How do you figure out what your voice actually is (and avoid sounding like a robot or a walking thesaurus)?
Don’t worry, I’ve got your back.
We’re about to begin a step-by-step process to help you nail down your voice, sprinkle it into your copy like confetti, and leave your audience wondering, “Where has this person been all my life?”
Step 1: Uncover Your Brand Personality
Let’s start with the foundation: your brand personality. Think of it like the “you” behind the business – the vibe, the values, and the energy you bring to everything you do.
Your brand personality is what makes your audience feel like they’re connecting with a real human, not just another faceless business in their inbox.
Start by asking yourself a few key questions:
What’s the driving purpose behind my business? What do I stand for?
How do I naturally communicate with clients? Warm and chatty? Calm and professional?
How do I want my audience to feel after they’ve read my content? Inspired? Supported? Empowered?
If you’re not sure where to begin, imagine your brand as a person at a dinner party.
Are you the friend who’s full of wisdom and actionable advice (without sounding preachy)? The one who lifts everyone’s spirits with humor and encouragement? Or maybe you’re the one sharing bold, innovative ideas that get people thinking.
To make it even easier, I’ve created four brand voice archetypes that might sound a lot like you:
The Compassionate Connector: You’re empathetic and heartfelt, with a knack for making people feel seen and understood.
The Knowledgeable Guide: Your superpower is clarity—you break down complex topics into actionable steps, earning your audience’s trust.
The Empowering Motivator: You’re the hype person everyone needs, always ready to energize your audience with inspiration and encouragement.
The Creative Trailblazer: Bold, quirky, and full of fresh ideas, you’re anything but cookie-cutter, and your audience loves you for it.
If one of these resonates, great! If you’re not sure, don’t worry – I’ve got a quiz to help you pinpoint your archetype (more on that at the end).
Step 2: Define Your Key Messages
Now that you’ve uncovered your brand personality, it’s time to figure out what you want to say.
Think of this step as creating your business's “greatest hits” album. These are the key messages you’ll weave into your copy, no matter the platform.
Ask yourself:
What are the core values or beliefs that guide my business?
What pain points am I solving for my audience?
What transformation do I offer?
Your key messages should be crystal clear and repeatable – think tagline-worthy statements that stick in people’s minds. For example:
If you’re a Compassionate Connector, you might highlight your ability to provide support during tough times.
A Knowledgeable Guide might focus on delivering clarity and expertise.
An Empowering Motivator will want to lean into rallying your audience with confidence-boosting encouragement.
A Creative Trailblazer? Share those big, bold ideas and unconventional approaches.
Once you nail these, they’ll become the backbone of your brand voice, showing up everywhere, from your homepage to your email sign-offs.
Step 3: Match Your Voice to Your Audience
This step is where your brand voice meets your ideal clients – it’s the sweet spot where your personality meets their needs.
Remember, you don’t have to sound like your audience, but you do need to speak to them in a way that feels natural and relatable.
Take a moment to think about:
How does my audience communicate? Are they casual and playful or more formal and professional?
What tone will resonate most with them? Warm and inviting? Straightforward and to the point?
What kinds of words or phrases do they use (or avoid)?
Here’s the pro move: once you’ve nailed your brand personality, adjust your tone slightly to meet your audience where they are. For example:
A Compassionate Connector might lean into empathetic language, saying things like “I hear you” or “you’re not alone.”
A Knowledgeable Guide could adopt a tone of calm authority: “Here’s exactly what you need to know.”
If you’re an Empowering Motivator, you’ll want to go all in on energy: “You’ve got this—and I’ll show you how.”
A Creative Trailblazer? Play with language that surprises and delights your readers, like “We’re not just treating symptoms; we’re rewiring your health from the ground up.”
This balance between staying authentic and resonating with your audience is where the magic happens.
Step 4: Infuse Your Voice Into Every Word
Your brand voice doesn’t just live on your About page – it should shine through in everything you write.
From your Instagram captions to your FAQs, every word is an opportunity to reinforce your unique vibe.
Here’s how to do it:
Audit your existing copy: Read through your website or marketing materials and ask, “Does this sound like me?” If the answer is no, tweak it!
Create a cheat sheet: Jot down a few key phrases or words that capture your voice. For example, if you’re a Creative Trailblazer, maybe you use unexpected metaphors or playful language. A Knowledgeable Guide might stick to clear, concise explanations.
Be consistent: Your voice should feel like a thread that ties all your messaging together, whether you’re writing a blog post or responding to a DM.
The goal here isn’t to overthink it – it’s to make sure your copy feels cohesive and authentic across the board.
Step 5: Test, Tweak, Repeat
Here’s the thing about brand voice: it evolves. And that’s okay!
As your business grows, your voice might shift slightly to reflect new offerings or connect with a changing audience.
To keep things fresh:
Test different approaches: Try new phrases, tweak your tone, and see what resonates with your audience.
Get feedback: Ask your clients or followers what they love about your content – it’s a goldmine for understanding what’s working.
Revisit your quiz results: Your archetype can be an anchor, but you don’t have to stay locked into one style. Maybe you’re a Compassionate Connector with a touch of Knowledgeable Guide – use both to your advantage!
Remember, finding your voice is an ongoing process. The more you use it, the easier it becomes to write like you.
How I Use My Own Brand Voice
Alright, buckle up because I’m about to get real up in here.
I’m obsessed with brand voice.
It’s not just a buzzword for me – it’s like my business’s favorite pair of shoes (and I have a lot of shoes): a little bold, a lot comfy, and always ready to make an entrance. (You know, the shoes that say, “Yeah, I’m here. And I’m bringing the party.”)
When I write for myself, I let my creative, self-proclaimed genius flag fly high.
It’s like I'm having a conversation with you over chat tea (iced, of course) – except I’m the one doing most of the talking, and I’m way funnier than you probably expected.
I get to show off my personality, my quirks, and those little metaphors that make people go, “Did she just compare health to a garden again?”
Yeah, I did. And you’re welcome.
But here’s the thing: brand voice is the ultimate secret weapon. When it’s done right, it’s like the best punchline in a stand-up routine – it just lands.
So I don’t hold back.
I’ve dropped puns, cheeky metaphors, and maybe even a few questionable word choices (hey, I live on the edge).
But you know what?
It works.
And it works because people connect with the real me.
They’re like, “I need whatever she’s selling – punny metaphors and all.”
So, when you’re crafting your brand voice, don’t play it safe.
Go wild, get a little risky, and let people see the real you.
Your voice is like your business’s GPS – it’ll lead you straight to those clients who are like, “Yes. This is my vibe. I’m in.” And let’s face it, we all want those people.
The ones who will laugh with us, trust us, and (let’s be real) probably book a consult while they’re at it.
Discover Your Brand Voice
Alright, you’ve made it this far – and now it’s time to put everything you’ve learned into action.
Crafting your brand voice isn’t just a “nice-to-have” – it’s the difference between blending in with the crowd or standing out like a glitter bomb at a black-tie event.
So, what are you waiting for? Let your unique voice shine!
Whether you’re a Compassionate Connector, a Knowledgeable Guide, an Empowering Motivator, or a Creative Trailblazer, there’s no better time to start speaking in your true voice.
It’s the key to making real connections and turning those “maybe someday” clients into “take my money now” fans.
And here’s the best part: I’ve made it super easy for you to discover your brand’s unique voice.
Take my Brand Voice Quiz – it’s a fun (and totally painless) way to uncover the voice that’ll help you magnetize your ideal clients and stand out in your field.
So, go ahead, take the quiz, embrace your voice, and get ready to show up, be seen, and finally own your brand in a way that feels 100% YOU.
Because when your voice clicks into place? Everything else follows.
Let’s make some magic happen. 🎤 Mic drop (but, like, the good kind).
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