Julie Schill

Website one…”I help women balance their hormones naturally.” Website two…same sentence, different logo. Website three…a woman stretching in a sunlit kitchen, and underneath her, the same sentence again, just with reclaim swapped in for balance. By the sixth or seventh (6 7…get it out of your system), I stopped taking notes and started laughing, the kind of laugh that sounds slightly unhinged. You see, I was doing a competitor audit for a hormone-health client. I looked at approximately...

A few years ago, I was chatting with a naturopathic doctor who was fresh off her third program launch of the year. It was the same modules, the same sales page form, and the same launch email sequence every time. But her bookings kept sliding, and she’d reached out to talk about redesigning her copy. As we dug in, what she actually wanted to know was, “Is it possible I just…don’t need another program?” Turns out, yes. If you’re like her and you've built a program, launched a course, or...

If you’re reading this, I’m guessing you’ve spent months building your signature program. You likely mapped out the modules on numerous post-it notes, recorded (and re-recorded) the content, set up the tech (with only a few tears), wrote what felt like a killer sales page, hit send on the launch email, and then… Crickets. Literally nothing. If I have it right so far, I’m guessing that you then did what any reasonable person would do…you refreshed your email several hundred times. You checked...